As more and more consumers choose to access the internet via mobile devices, the value of responsive website design continues to increase. It may have been impossible to perform more than a few basic functions on desktop a decade ago, but these days, there is little which cannot be achieved from the comfort of an Android or an iPhone.
This is extremely important for modern businesses, because it means that online content needs to be designed in a way which caters for all kinds of different access points. It is no longer good enough for visitors to be able to browse your website only via their laptops, because a huge percentage of them will be seeking access elsewhere.
What is responsive website design?
To put it simply, a responsive website design is one which has been built in such a way that all of its content stays the same, no matter what device it is viewed on. For example, the only real difference between a responsive website viewed on a laptop and a responsive website viewed on an iPhone should be that the content gets smaller.
This gives businesses the chance to bypass the need for multiple versions of a website, allowing them to save both money and time. If you are investing capital in three different versions of your site, but your competitors are investing in just one responsive platform, you risk being left behind by the market.
Why should my website be responsive?
There are many different reasons why modern businesses should be incorporating responsive website design into their promotional strategies. It can boost conversion rates, drive traffic towards a website, make content more valuable, help Google index a site faster, push content up the search rankings, and offer customers a better user experience.
It is this last point which is the most important, because user experience can be the difference between success and failure for many online businesses. The reality is that all of your business goals should directed towards a single medium the user. The user should be at the center of all that you create, and in order to achieve this, you must first realise that responsive objectives are a means to an end.
Why is responsive design important to visitors?
The majority of visitors will have no real understanding of what responsive design means, or that it is even being provided. For them, a website will either work well or it will not. It will either be fun to use, or it will be clunky and fussy. The trick is to provide a responsive and flexible website without your customers really being aware that you are doing so.
In other words, there should never be any question of whether or not visitors are able to access your website on an iPhone, a tablet, or a laptop, because it should just happen for them. For you, the reality will be a little more complex, and require a little more work, but it promises to safeguard the future development of your company.
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